Even though most of the businesses have suffered due to the lockdown, Parle-G Biscuits broke all their sales records during this period. Parle-G biscuits consumption has increased drastically in April and May during the lockdown. This biscuit has recorded such a tremendous growth in sales for the first time in about 30-40 years. This information has been given by a senior officer of Parle-G Biscuits maker Parle Products.
People also stocked Parle-G biscuits during the lockdown. Parle-G biscuits became the biggest source of hunger for migrant laborers on foot. Some bought and ate it themselves, many got it in charity. This is the reason that the company has increased its market share in the competitive biscuits segment by five percent with the help of its Parle-G Biscuits.
Mayank Shah, Senior Category Head, Parle Products, said that due to the good source of glucose and the price being cheaper, government agencies and NGOs distributing food relief packets among people preferred Parle-G Biscuits, which benefited from the sales boom. Found in the form. He said that the growth in sales has been unprecedented and due to this Parle has managed to increase its market share by about 5 percent.
Shah said, ‘Lockdown time has been one of the most growth time. At least in the last 30-40 years, no such growth has been seen. He said that he never saw such growth during his 20-year tenure at a biscuit company.
Shah said that Parle-ji is not just a biscuit but a comfort food for many Indians. In times of uncertainty this consumption has been quite high. Sales of Parle-G biscuits also accelerated during the time of the first tsunami and earthquake.
Record of eight decades broken
On behalf of the company, it has been said that Parle has set a new record of highest sales in its 82 years in history. It has not been told from the company how many rupees were made, but it has definitely been told that the company broke the record of the last eight decades. Parle of this lock down was the most liked all over the country.
Parle was established in 1938
Let us tell you that the establishment of Parle G was done in 1938. Since 1938, this biscuit has been a favorite brand among the people. The biggest reason for this is its cheapness and good quality. There are many reasons why this biscuit is the best selling. It has been reported from the company that Parle Products focused on their best-selling but low-priced brand Parle-G.
There was a lot of demand from customers. The company also reset its distribution channel within a week, so that there is no shortage of biscuits at retail outlets. Because of this, the company did not let the supply decrease during the lock down.
Actor Randeep Hooda shared his Parle G story
Randeep Hooda is also a consumer of Parle G biscuits. He admired Parle G for this achievement and shared his story related with Parle G. He tweeted, “My whole career is feuled by chai and Parle-G since theater days.. Can you imagine how much less single use plastic waste there will be if just Parle-G changed its packing to an alternate biodegradable material? Now the sales are up let’s see the contribution to a better Tom too”.
My whole career is feuled by chai and Parle-G since theater days.. Can you imagine how much less single use plastic waste there will be if just Parle-G changed its packing to an alternate biodegradable material? Now the sales are up let’s see the contribution to a better Tom too pic.twitter.com/mHdZhbr7X9
— Randeep Hooda (@RandeepHooda) June 9, 2020